Digital Passes TV in Share of Time Spent
Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media, including television. This is the classic “tipping point” and should ring the “digital first” bell in your head.
This same research finds that within the whopping 5+ hours per day Americans are spending in digital, a plurality of that time (2 hours, 21 minutes) is being spent on a mobile device (phone or tablet). Remarkably, this is up some 575% from the twenty-four minutes spent on mobile devices per day just three years prior, in 2010.
This should ring the “mobile first” bell in your head.
Americans’ time spent per day on mobile devices has increased 575% in three years. (tweet this)1
Mobile Usage = App Usage
App analytics firm Flurry released data from their tracking of more than 300,000 apps and found that the average time spent per day on mobile devices is two hours, thirty-eight m1inutes, which tracks closely-ish to eMarketer’s 2:21 calculation. But here’s where it gets interesting:Flurry finds that 80% of mobile device time is spent in apps, 20% in browser.
80% of the time spent on mobile devices is spent using apps. (tweet this)
Is It Crazy If It’s Already Happening?
Many of my colleagues in the marketing world have suggested that I am crazy, and that people will not wade through the sea of apps when they can simply use a website, or ask Google, or access information in some other fashion. They may be right. But, when mobile is how we are spending our time, and we are ALREADY spending 80% of that mobile time in apps, I believe this demonstrates that consumers indeed want the simplicity and focus that apps provide, rather than the variety and diffusion inherent in websites.
Do people feel comfortable when they arrive at your Website while using their Mobile Phone?
Or do they feel like leaving, before they even start looking at what you have to offer?
Many companies are already catering to mobile consumers by offering direct updates via text, mobile apps and Mobile Optimized Websites.
Over 50% of your prospective clients will be accessing the Internet from their mobile phones.
Your customers are mobile, you need to be too.
You will capture a bigger piece of the mobile pie before it gets eaten up by your competitors.
Find out if your Website is Mobile Friendly by entering your website address into your Mobile Phone, and then check your site against the following checklist:
- Can you easily read the text on screen, without scrolling left or right or zooming in or out?
- Does your site load quickly? (Turn off your Wireless WiFi and switch to the 3G or 4G Data Plan on your phone, to simulate the
lower transfer speeds of most mobile networks.)
- Can you see all the important and core content of your site in one or two screen views?
- Can you quickly get to different pages, and find what you’re looking for?
If you answered NO, to any of these questions, your Website has NOT been designed to be viewed on a Mobile Device.
The latest growth in mobile internet use, suggests that by this time next year, about 50% of internet users will ONLY access the web from their Smart Phones.
Does your Website welcome Mobile Users with open arms or does it shoo them away, never to return again?
What’s the difference between a Desktop and a Mobile Website?
A mobile website caters to mobile device capabilities with features like:
- Scaled down, easy-to-read content with simplified navigation.
- Mobile specific landing pages without Flash, huge images, or unplayable videos.
- Clear Calls-to-Action at the top of the Mobile Site so the user does not have to scroll.
- Touch-friendly interface with buttons that are large enough to click on with your fingertip.
- Images with ”alt tags” just in case the page is slow to load.
Engage your customers wherever they are.
“The #1 reason for using a Mobile Device for a local business search is because shoppers want information fast, they’re on the move, and they’re ready to buy. Right Now!”
Is your Website ready and able to conduct business with your Mobile Visitors?
If not, when do you want to get started?
We understand the needs of your Mobile Visitors and are able to create the perfect Mobile Website for your business.Call (855) 466-6949 now for a Free Consultation.